How Tower Group Is Shaping a New Era of Healthy Living
The fast pace of 21st-century life, constant digital connectivity, and urban noise have transformed the way people think about quality of life. Increasingly, people are seeking environments where they can slow down, reconnect with nature, and place greater emphasis on their physical and mental well-being.
Modern neuroscience research shows that spending time in natural environments and distancing oneself from urban noise is not simply a form of relaxation, but an important factor in physical and psychological recovery.
The World Health Organization is placing increasing emphasis on the relationship between natural environments and human health. According to WHO/Europe reports, proximity to green and blue spaces - including forests, parks, and waterfront areas - is associated with psychological restoration, reduced stress, greater physical activity, and improved overall well-being.
According to a 2019 study published in Scientific Reports by researchers from the University of Exeter, spending at least 120 minutes per week in natural green or blue spaces is associated with better health and overall well-being.
It is within this changing lifestyle landscape that the concept of “Slow Living” has gained momentum - an approach centered on a slower, more intentional way of life and greater mental well-being. Luxury is no longer defined solely by proximity to the city center. Today, true luxury is found in tranquility, clean air, personal space, and harmony with nature.
A Natural Ecosystem: Tranquility, Ionized Air, and Magnetic Sand
Ureki offers a peaceful alternative to busy seaside cities. Its greatest value lies in its natural environment - the maritime climate, pine forests, and coastal greenery come together to create a fresh and restorative atmosphere that has long shaped the resort’s wellness identity.
Low-density development, proximity to nature, and the gentle rhythm of the sea create an environment where tranquility, personal space, and everyday comfort become an integral part of modern living.
Adding to this distinctive natural setting is Ureki’s approximately 1.5-kilometer stretch of dark sandy beach. Rich in magnetite and other minerals, it is a rare exception along Georgia’s predominantly pebble-covered coastline and has for decades been one of the defining features of Ureki’s identity as a wellness destination.
Ideal Connectivity: Tranquility Without Isolation
Alongside its natural tranquility, Ureki offers a rare strategic advantage - excellent connectivity without sacrificing its peaceful character.
Proximity to two international airports: the resort is located between Batumi (~50 km) and Kutaisi (~60 km) international airports, providing convenient access for both international travelers and investors.
Railway infrastructure: Ureki’s railway station offers fast and convenient connections to Tbilisi, Batumi, and other major destinations across Georgia, reducing residents’ dependence on private vehicles.
Within approximately an hour’s drive of Ureki lies Mtirala National Park, known for its unique Colchic forests, hiking trails, and waterfalls. The Shekvetili Dendrological Park and Black Sea Arena are also nearby, connecting peaceful seaside living with nature, recreation, and cultural experiences.
Ureki Sands Lifestyle Resort — A First-Line Wellness Concept
When exceptional natural surroundings are combined with contemporary architecture, a new standard of living emerges. Located on Ureki’s first coastline and surrounded by pine forest, Ureki Sands Lifestyle Resort is a premium residential complex built around a wellness-focused concept.
The project’s infrastructure is designed around healthy and balanced living, featuring a sand spa, indoor and outdoor swimming pools, a yoga space, fitness center, padel court, private beach, and 24-hour service.
BREEAM In-Use — International Standards and a Long-Term Vision
Ureki Sands Lifestyle Resort is further distinguished by its BREEAM In-Use certification.
What is BREEAM and why does it matter?
BREEAM (Building Research Establishment Environmental Assessment Method) is the world’s first and one of the leading international systems for assessing the sustainability and environmental performance of buildings.
Its dedicated standard, BREEAM In-Use, evaluates the operational performance and management of buildings in use.
Under its methodology, buildings are assessed across key areas including energy efficiency, water use, health and well-being, management, materials, waste, pollution, biodiversity, transport, and innovation.
This certification is more than a marketing distinction - it reflects the project’s long-term approach to responsible management and sustainable performance. For investors and residents, it signals a development focused on a healthier environment, efficient operation, and internationally recognized standards.
An Investment Opportunity at the Beginning of Transformation
First-line coastal land is a finite and increasingly scarce resource - particularly when combined with established pine forests and a distinctive magnetic-sand beach. Ureki is currently at a transitional stage: its natural value is already well recognized, while its potential for modern, wellness-oriented development is only beginning to unfold.
Ureki Sands Lifestyle Resort represents this new chapter - a project where real estate investment potential, the philosophy of “Slow Living,” and personal well-being come together within a single lifestyle concept.